Case Study
uni Brands
Building and managing a scalable content system.
uni Brands is a global writing instrument company with a passionate customer base and a portfolio that includes multiple product lines including POSCA and LAMY. We’ve partnered with uni Brands as a long-term creative and social media management partner, supporting both day-to-day content needs and high-visibility campaigns, all within a framework designed to scale thoughtfully over time.
Challenge
uni Brands marketing efforts require a consistent presence across multiple channels while remaining flexible enough to support new product launches, limited-time offerings, and brand initiatives as they arise. With multiple brands and audiences to consider, the challenge wasn’t simply producing content, it was creating a system that could support year-round organic social + paid activity, adapt to different product lines and sub-brands, scale across channels without losing consistency and integrate smoothly with internal teams and other partners. The goal was to build something sustainable, not just effective in the moment.
Approach
We operate as an embedded creative and production partner, combining creative strategy, in-house content production, and ongoing social management under one roof. Our role extends beyond content creation into platform strategy, campaign development, and retail support, ensuring that work performs across both owned and partner channels. We maintain a consistent rhythm of collaboration through weekly check-ins and by keeping production in-house, we’re able to support uni Brands needs efficiently while staying aligned with the brand’s voice and values.
The Work
Over the course of the partnership, our work has supported both core brand efforts and national paid initiatives and collaborations. Assets are intentionally designed to work across channels and teams, extending their value beyond a single use. This level of collaboration allows us to operate proactively rather than reactively.
Core System
Ongoing social content creation and channel management across Instagram, Facebook, TikTok, Pinterest, and LinkedIn for uniball and Lamy, alongside content development for POSCA
Developing content systems that support major retail partners including Target, Walmart, and Amazon, ensuring consistency across in-store and digital experiences
The Impact
Relaunched and now manage the uniball Instagram account, now at 89k+ followers
POSCA Holiday Packs sold out at launch and continue to run across campaigns four years later
Building and managing a network of 50+ Pen Pals driving ongoing user-generated content
Expanding sponsored National Signing Day through content and nationwide storytelling for student athletes and schools
OVERALL
What started as a content partnership has grown into something much closer to an extension of uni Brands’ marketing and creative team. We’re embedded in the day-to-day, contributing not just content but the look and feel language that carries across the entire company. Our work spans social to retail to national campaigns, and we’ve helped shape a visual and creative identity that works cohesively across every touchpoint. The system we built together is designed to grow with the brand, flexible enough to move fast when it needs to and sturdy enough to hold up over the long haul.
