Case Study
National Retail Partnership
Supporting a National Retailer with Prestige Beauty Brand Partnership.
A nationally recognized mass retailer partnered with a prestige beauty brand to celebrate the in-store and digital customer experience. Midway through the collaboration, Fresh Coast Collective was brought in to support content production during key campaign rollouts.
Challenge
Because the partnership was already underway, our team had to step into an established multi-brand workflow and contribute immediately. Internal teams were managing overlapping workstreams while preparing for upcoming campaign moments, creating a need for production support that could integrate quickly and ease the load.
The work required more than polished creative. Every asset had to balance two distinct brand identities, align with existing campaign direction, meet legal and brand standards, and perform across both physical retail and digital channels. It also required adaptability, coordination, and sound creative judgment at every stage.
Approach
Fresh Coast provided in-house photo and video production support across seasonal campaigns, promotional moments, and ongoing marketing needs. Our team developed content that was flexible enough to work across platforms while still feeling intentional and on-brand.
With in-house content production being one of our core strengths, we were able to move quickly, maintain quality control, and integrate smoothly with the broader brand team.
Modular content systems that could be adapted across touchpoints
Impact
Fresh Coast delivered a cohesive suite of assets that helped support campaign momentum without disrupting the existing partnership. The final content gave each brand room to show up clearly while maintaining a unified customer experience across channels.
Our support also helped relieve pressure on internal teams during busy production windows and created reusable assets that extended beyond a single campaign cycle.